In my day job my role is to solve problems, figure out ways to get people on board with ideas, come up with different ways to do things and eliminate defects. I’m a visual thinker. When I’m working through an issue or idea I have to ‘see’ it to make any sense of it. Whiteboards are an invaluable tool for this. So when I saw the book “The Back of the Napkin: Solving Problems and Selling Ideas with Pictures” I had to get it.
Dan Roam breaks down the whole process into easy to use steps and tool, all explained with his hand drawn pictures. The first section deals with how we ‘look, see, imagine and show’ the world around us. The following sections go into depth on how to use the various tools to solve problems in depth and then how to use pictures to get your point across quickly to a group of people.
The reason I think this is such a good book for photographers is that since photography is a visual medium most photographers are already predisposed to use the tools that he teaches. The process can be used to solve problems at shoots, planning a shoot or every selling ideas to potential clients.